15 Aug Relevant Read
The customer experience has never been more important. Our HomePulse surveys show that almost 75% of consumers stated that the most important reason they will use a company a second time, is based on their initial experience. And now that everything is being shared on social media, consumers are now more than ever searching the web and asking friends for positive customer experiences to determine which company to select to perform a home service.
A recent article from McKinsey & Company, From touchpoints to journeys: Seeing the world as customers do (March 2016), is must read for marketing and senior executives. It shares the importance of getting the customer’s end-to-end journey right. Click here to read the article.